Take a look behind the scenes

The Minneapolis Area Association of REALTORS (MAAR) is pleased to announce our latest campaign “REALTORS. Like Matchmakers, But For Homes.”  It’s a whimsical look at the world of home searching and the parallels we face in the world of dating and relationships. When it comes to finding the perfect home, REALTORS act as matchmakers, helping guide you through the process and giving helpful advice along the way to steer you away from the ones that “just aren’t the one.”

MAAR partnered with local branding agency BOLIN to produce the series of spots. The collaborative relationship helped us produce an amazing creative concept that is designed to appeal not only to first-time home buyers, but also every generation ahead of them.  Special thanks goes to Studio 2 Cafe and Wine bar in South Minneapolis for allowing us to film in their beautiful location and didn’t mind our continuous announcements of “quiet on the set.”

 

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